This week Sweden launched a new campaign, #ShareWear, to inspire a sustainable way to be fashionable. The ready-to-share collection with Swedish fashion pieces cannot be bought, only borrowed, but only if you share it forward!
Be the first to comment the Instagram photo and you get to keep and wear the garment for a week, before posting a photo and sharing the piece to someone else… cool eh?
My jeans will be found on the IG account of BarbaraSnellnburg next week, keep your eyes open, and fingers ready comment the pic.
Oh, you gotta live in Milan to get the piece, the garment will be handed over in person and not shipped… Good Luck!
click www.sharewear.se for rules and collection.